Carlsberg Group

Carlsberg Factory Experience

Working closely with Carlsberg we have built and created a brewery experience that unlocks the magic of brewing - taking users on an enhanced journey from raw materials, the brew house, fermentation, and bottling - through the use of interactive digital touchpoints and build.
We integrate and built in cohesion with the architecture with exploratory interfaces and content. Dynamic content making information real time and updatable.
As Dali is a working brewery, live data feeds from the brewing process show production volumes, while highlighting the energy conservation, water recovery and efficiencies achieved by Carlsberg's use of cutting edge technology.

Client / 

Carlsberg Group

Role / 

Associate Creative Director

 

Agency / 

Imagination

Year / 

2017