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Starbucks AP

Spring Cup FY21

Inspired by the idea of daydreaming underneath a cherry blossom tree, this direction invites viewers to imagine themselves looking up towards the sky through a forest of sakura trees.

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Using multiple layers of cloudy shapes and dotted patterns in spring colors, we have created an abstract sky that feels light and uplifting, perfect for the spring season.

Client / 

Starbucks AP

 

Role / 

Design Director

 

Agency / 

TBWA\

 

Year / 

2020

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