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Starbucks AP
Spring Cup FY21
Inspired by the idea of daydreaming underneath a cherry blossom tree, this direction invites viewers to imagine themselves looking up towards the sky through a forest of sakura trees.
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Using multiple layers of cloudy shapes and dotted patterns in spring colors, we have created an abstract sky that feels light and uplifting, perfect for the spring season.
Client /
Starbucks AP
Role /
Design Director
Agency /
TBWA\
Year /
2020
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