STBX_FY21_springCup_inPage_strip.jpg
Starbucks AP

Spring Cup FY21

Inspired by the idea of daydreaming underneath a cherry blossom tree, this direction invites viewers to imagine themselves looking up towards the sky through a forest of sakura trees.

Using multiple layers of cloudy shapes and dotted patterns in spring colors, we have created an abstract sky that feels light and uplifting, perfect for the spring season.

Client / 

Starbucks AP

 

Role / 

Design Director

 

Agency / 

TBWA\

 

Year / 

2020