COTY

Retail Corner Concept 

At first our installation appears to be simply a beautiful and considered minimalist black glossy corner equally featuring both brands On interacting with a selected scent, such as picking up the bottle or smelling the scent off a card, the glossy, black-mirrored walls burst into life with a mesmerising reflecting pool of various imagery of fragrance notes and abstracted brand visuals that move and flow around the space. Immersing customers in the scents, sounds, visuals and mood of the brands and products on display. Plinths and displays follow suit by also featuring visuals that cascade over the table illuminating any and all category products.

Client / 

COTY

 

Role / 

Associate Creative Director

 

Agency / 

Imagination

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Year / 

2016