top of page
INFINITI Global
Speed Is Not Enough
This is a social-powered sprint race at Spa-Francorchamps, where users' actions online will help decide who wins on track. Ever social share adding seconds to the users' desired drivers. Sebastian Vettel, Parker Kligerman and Pan Xiaoting are the three drivers that will be putting every second users supplied in support to good use, at the Spa Grand Prix Circuit.
Driving the Q50 Eau Rouge, Sebastian will first set a distance. The two challengers will then have to chase down his score. The winner will be the driver that travels the farthest, before their time runs out.
Client /
Infiniti Global
Role /
Senior Art Director
Agency /
TBWA\ HK
Year /
2014
bottom of page