INFINITI Global

Speed Is Not Enough

This is a social-powered sprint race at Spa-Francorchamps, where users' actions online will help decide who wins on track. Ever social share adding seconds to the users' desired drivers. Sebastian Vettel, Parker Kligerman and Pan Xiaoting are the three drivers that will be putting every second users supplied in support to good use, at the Spa Grand Prix Circuit.
 
Driving the Q50 Eau Rouge, Sebastian will first set a distance. The two challengers will then have to chase down his score. The winner will be the driver that travels the farthest, before their time runs out. 

Client / 

Infiniti Global

Role / 

Senior Art Director

 

Agency / 

TBWA\ HK

Year / 

2014