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IWC Schaffhausen

IWC Customers Experience

In this project we created a through the line shopping experience for the IWC customers. We built a mobile app and a leap motion interactive mirror to enhance the shopping experience. Customers can learn more about the watch such as its heritage and the movement it is using for the particular watch by interacting with the interactive mirror. Customers can also customise the watch by changing from the verity of watch straps.
Moreover, after the customers purchased the watch all the information such as the warranty card and personal info will be store into the IWC mobile app which the customers can easily access and find out more about the after sale information. 

Client / 

IWC Schaffhausen


Role / 

Associate Creative Director


Agency / 


Year / 


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